Earthing®

Creators of the only patent-protected grounding products on the market, Earthing needed a brand overhaul to refresh their educational output and company voice to improve dwindling sales and create a fresh buzz for their products via their email list, website, Amazon, and social media channels. The Earthing Movie was to be used as a tool to attract new customers via YouTube, Instagram, and Facebook.

Photography

Planned, organized, and directed multiple shoots at different locations in MA and RI to create lifestyle photos. Hired models, shopped, styled and directed the shoots.

Created an organized storage system of more than 500 photos for use on the website, social media channels, and other marketing collateral.

Graphic Design & Copywriting

Concepted and created website sales banners, newsletter banners, Google Ad banners, YouTube Ad banners and social media memes.
Wrote, created and maintained product page descriptions, kit cards and policy pages.
Rewrote and redesigned the homepage of Earthing.com. Wrote and created new pages: What Is Earthing, About Clint Ober, Product Authenticity, Guarantee, Meet The Team, Contact Us.
Wrote and designed a free Ebook (shown below).

Read Me

Evergreen ads that drove over 100,000 unique visitors to the website monthly.

Social Media

Oversaw content calendar creation, upholding brand vision and voice.
Grew the Earthing Instagram channel organically by 192%.
Grew the Earthing Facebook channel organically by 15%.
Grew The Earthing Movie Instagram channel organically by 93%.
Developed an Earthing Influencer Program that regularly brought in sales per month.

Organic Reach: 100,000+

Gained 9,500+ to the newsletter list

500+ weekly viewers

Grew views from 1 million to 4.5 million on YouTube

Email Marketing

After analyzing the email list demographics, past emails sent, and discussing the company goals, a fresh voice was developed and email campaigns were designed and written to both educate and entertain the readers.

In 500,000 sends, email conversion rate (direct revenue attribution) was +55.9%. Overall conversion rate showed a +18.5% improvement in revenue.
Average Open Rate improved from 13.8% to 21.48%.
Average Click Through Rate improved from 0.68% to 1.38%.