Longevity Coffee®
Longevity Coffee was created at the beginning of the biohacker coffee movement as the first low acid, organic, low chlorogenic acid, toxin-free coffee choice. Consumers needed to be educated about the little known hazards of regular coffee as well as the health benefits of Longevity Coffee. Beginning with Ecommerce sales only, Longevity Coffee was built into a successful digital and retail brand over the course of several years.
Built brand to more than 2M in it’s first year. Expanded in second year to open a retail establishment that profited more than 50% above its sales goal.
Wrote and created compelling email campaigns to hit targeted sales goals, as well as educate the consumer about coffee.
Developed seasonal sales offers and new product launches from conception to completion.
Wrote and created a Wordpress website.
Wrote product descriptions using FDA-appropriate language.
Created ad banners, product banners, sale banners, and product labels.
Worked closely with the Founders, Purchasing Department, Social Media Team, Customer Support Team, and Retail Location to ensure everyone was working together and keeping the branding and voice on point.
Wrote and created marketing collateral for the Longevity Coffee retail location.
Countertop Informational Sheet
Countertop Informational Sheet
Wholesale Sheet