Jing Soda (formerly Longevity Soda)
The world’s first healthy soda in an herbal infused tincture that was sugar free, gluten free, organic, keto friendly, and absolutely delicious. The consumer needed to be educated as to the Chinese herbal benefits while keeping the product line fun and enticing. Launching this revolutionary product line disrupted the soda market by offering a healthy alternative to all the typical soda flavors. Branding was developed from the conception of the product to include product labels, bottle design, website, and all marketing materials for E-commerce and retail stores.
Exceeded 1M sales during first year and 58% revenue increase in second year.
Wrote and created compelling email campaigns to hit targeted sales goals, as well as educate the consumer about the dangers of soda and the benefits of superherbs.
Developed seasonal sales offers and new product launches from conception to completion.
Wrote product descriptions using FDA-appropriate language, created new pages, and updated the Wordpress Website.
Created ad banners, affiliate banners, conference booth design, product banners, sale banners, new product labels, and Ebooks.
Worked closely with the Founders, Purchasing Department, Social Media Team, Customer Support Team, and Affiliate partners to ensure everyone was working together and keeping the branding and voice on point. Managed 8 people.
